One product, three reasons to care · TWIST

TWIST. One product. Three angles. An illustrative everyday bag: the commute, the organisation problem, and a closer look at the details. — Slide 1 of 3

TWIST. Start with a different question. When would someone use it? What might put them off? What can the product footage actually show? — Slide 2 of 3

TWIST. Give each angle its own brief. Write the audience, opening, evidence and next action. Keep the product facts consistent across every concept. — Slide 3 of 3

Slide 1 of 3

Day 3 · Creative thinking · Prepared draft · Unscheduled

LinkedIn caption and hashtags

A bag can be introduced through the daily commute, the search for a smaller item, or a close-up of its compartments. Those are different creative questions.

The bag on these slides is an illustrative concept, not client work or a performance case study. The useful part is the method: write the reason to care before choosing the layout.

Save the three questions for your next brief. If you want to discuss concepts for your own product, message TWIST with a product link and the audience you need to reach.

#CreativeStrategy #EcommerceAds #AdConcepts

Instagram caption and hashtags

Three angles for one illustrative bag: occasion, objection and detail. Write the creative question first, then build the opening around evidence you can show. Save this for your next ecommerce brief.

#CreativeStrategy #EcommerceAds #AdConcepts

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Individual slides and formats

Not scheduled Prepared artwork and copy. Check the account preview before posting.

Purpose Demonstrate original concept development using an explicitly illustrative product.