The creative work and the ad-account review belong in the same conversation, with clear responsibilities. TWIST can produce concepts, statics and edits from the agreed brief. Your team or media buyer runs the campaigns and evaluates the results in context.

When there is a useful learning, write the next production decision: keep an opening, refine a detail, or explore another angle.

Use that decision to brief the next piece of work.

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Brief → creative → media review → next decision. Keep the concept name attached to the files so the learning can inform the next brief.
