A usable source folder saves the editor from reconstructing the brief from scattered messages. Separate product photos, raw footage and brand files. Add the approved facts and note any usage limits.

Keep original files where possible. A compressed chat download can hide detail the edit needs.

TWIST works from supplied assets; the first conversation is about what is available and what the production scope should cover.

#CreativeProduction #AssetHandoff #EcommerceCreative

INSTAGRAM
Photos, footage, brand files, approved facts and usage notes. Give the folder a structure before handing it to an editor. Save this as a brief checklist.
