A useful creative angle often begins with a question someone would ask before buying. Read your own product questions, support notes and approved product information for clues.

Choose one question and find something you can show to answer it. That could be a demonstration or a closer look at what is included.

Bring that question to your next creative brief. Keep personal customer information out of the files you share.

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Which product question can the next creative answer clearly? Find the evidence, then shape the concept. Product facts and permissions belong in the brief.
