Before the next creative goes into the ad account, write down its question.

Angle: what reason to care are we exploring?
Opening: what does the viewer see or hear first?
Evidence: what product detail supports the message?

A clear record makes the later conversation more useful. Your media buyer still needs to assess the account data, test conditions and commercial context. This is a creative handoff habit, not a promise that a particular ad will perform.

#CreativeTesting #MediaBuying #EcommerceCreative

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Give each creative a name and a question. Angle, opening, evidence: three useful fields for the handoff to your media buyer. Save this before the next export.
