Build a source folder an editor can use · video brief · TWIST

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Day 19 · Better inputs · Video brief · Unscheduled

LinkedIn caption and hashtags

A usable source folder saves the editor from reconstructing the brief from scattered messages. Separate product photos, raw footage and brand files. Add the approved facts and note any usage limits.

Keep original files where possible. A compressed chat download can hide detail the edit needs.

TWIST works from supplied assets; the first conversation is about what is available and what the production scope should cover.

#CreativeProduction #AssetHandoff #EcommerceCreative

Instagram caption and hashtags

Photos, footage, brand files, approved facts and usage notes. Give the folder a structure before handing it to an editor. Save this as a brief checklist.

#CreativeProduction #AssetHandoff #EcommerceCreative

Video storyboard · PDF0.05 MB All sizes & editable files · ZIP0.08 MB

Individual slides and formats

Not scheduled Storyboard and copy only. Create and approve the final video before posting.

Purpose Video brief; generate/edit the final clip before posting. Teach a usable asset handoff without requesting unnecessary access.