Instead of leaving the editor to guess, point to a moment and explain the change you want.

For example: at the opening, bring the product demonstration forward so the use is clear sooner. Or: keep the close-up long enough to read the approved label.

Specific feedback gives the next edit a clearer direction. Review rounds and responsibilities should be agreed before production begins.

#CreativeWorkflow #VideoEditing #EcommerceTeam

INSTAGRAM
Moment → issue → intended change. Three parts of feedback an editor can use. Keep product accuracy and the brief beside you during review.
