Look through a product demonstration before cutting it into an ad. You may find a useful use moment, a detail worth showing close up, or an answer to a common question.

Each can lead to a different opening. Write the message and check that the footage supports it before deciding the rest of the edit.

This is an idea-generation exercise. The number of concepts and edits in a TWIST engagement is agreed in the production scope.

#VideoCreative #EcommerceAds #CreativeBrief

INSTAGRAM
Try three starts when reviewing a demo: the use moment, a close-up detail, a customer question. Keep each opening tied to footage you can actually show.
