An ad needs a useful destination.

An ad needs a useful destination. Before launch, check what happens after someone clicks.
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Match the offer, page and next step. Does the page answer the search or ad? Is the offer clear? Can someone enquire or buy on a phone?
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Bring the campaign pieces together. Google Ads or Meta Ads, copy, creative, landing pages and agreed tracking. Scope the work and budget before launch.
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Day 12 · Firefly · Prepared draft · Unscheduled

LinkedIn document · PDF0.13 MB All sizes & editable files · ZIP0.89 MB

Not scheduled Prepared artwork and copy. Check the account preview before posting.

Purpose Explain why paid search and landing-page work belong together.

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