# Firefly logo proposal · version 1

9 November 2026. Original generated firefly silhouette and custom outlined wordmark, converted to editable vector paths. Proposed for Randy's review; not a claim of final approval or name/trademark clearance.

Use the horizontal lockup for normal headers/sign-offs, the standalone mark for compact spaces and the outlined wordmark when the symbol is already present. The stacked lockup is for tall placements. Main identity reads Firefly; by bwebo belongs only in quiet footer/ownership wording, not inside the master logo.

Colour: charcoal #202219, abdominal gradient amber #f1c75b → yellow #f5e97b → lime #cbee79. Light variants use charcoal shapes, dark variants use white. Ink/white variants are truly one-ink, with the same geometry. Do not put dark artwork on a dark background or reverse only part of a mark. Avoid adding a blur, bevel, effects or changing proportions.

Keep clear space at least one head diameter around the visible silhouette (roughly 15% of mark width). Transparent master canvases already include modest transport padding; add layout clear space outside them. Proposed minimums: lockup140pxwide, wordmark110pxwide, full mark24pxhigh. Review actual native16/24/32/48px samples before use; the separate dark-tile16px favicon is a compact exception. These are candidate usage rules supported by rendered examples, not perceptual test results.

Square and circular avatars use the same mark scale and centre; their background shapes are separate. Do not stretch a square into a circle. Circle artwork stays inside its circular crop with equal side clearance.

SVG downloads contain paths and a bounded gradient: no raster embedding, external fonts, remote resources or executable code. PNG logo masters have real transparency; avatar backgrounds are intentionally filled. ZIP contains these deliverables and this guide only. The generated proposal remains the visual source; vector tracing regularises colour/noise, it does not establish geometric identity to every source pixel.

The older campaign pack and previous blue/page-fold identity are retained separately. This first phase does not regenerate campaigns, covers or the website identity.