# Firefly identity

Independent worldwide website and digital marketing agency. Voice: clear, capable, friendly and specific. Explain the work and the next step.

Colours: Cobalt #234CD6; Ink #13203B; Slate #526078; Pale blue #F3F6FC; warm paper #F8F9F1. White text on cobalt and ink is the primary reversed treatment.

Type: Manrope Variable, locally served under its OFL licence. Use confident sentence-case headings and comfortable body copy.

Mark: folded page, rounded blue square. Keep its proportions and at least one-third of the mark width clear around it. Use the square version for square placement and the separately supplied circular avatar where cropped. Do not redraw the mark or use the bwebo mascot.

Website and social work share the same identity. Screenshots are actual founder portfolio demos and must not be described as client case studies. Use the final website wording for service scope.

The main brand is Firefly. Use “Firefly by bwebo” only in the website footer and other discreet ownership attribution, not the main wordmark, hero or primary social identity. The seller is BWEBO PTE. LTD.; this endorsement does not import bwebo colours, typography or mascot.