Brand library / Businesses
← Firefly campaign

Day 12 · Firefly

An ad needs a useful destination.

Explain why paid search and landing-page work belong together.

An ad needs a useful destination. Before launch, check what happens after someone clicks.
Slide 1 of 3
Match the offer, page and next step. Does the page answer the search or ad? Is the offer clear? Can someone enquire or buy on a phone?
Slide 2 of 3
Bring the campaign pieces together. Google Ads or Meta Ads, copy, creative, landing pages and agreed tracking. Scope the work and budget before launch.
Slide 3 of 3