# LatticeSocial: reference-led production briefs Owners and small teams of service businesses: studios, trades, consultancies and other expertise-led businesses needing a clear organic social presence. Eight static/carousel posts plus four video briefs. Static artwork/copy is prepared; no finished video is implied. Nothing is posted or scheduled. AI scene images are illustrative, not evidence of real clients or staff. Image layout reference: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. ## Day 1: A social presence that keeps up with your business VIDEO BRIEF — final clip to create Creative purpose: Introduce managed organic social to service-business owners. References: [WhiteFrame — agency showreel](https://arcframe.agency/projects/whiteframe-creative-agency-showreel/), [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Creator-page description only; the embedded player did not reliably match the named project. Proposed structure: open with a short message, demonstrate discrete services, then close on a clear brand signature. Adapt the sequence; do not adopt the source’s commercial claims. Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Suggested new 15-second edit (proposed timings, not measured reference timestamps): - 0–3s: Your business has useful things to share. Set the brand/context with one clear visual. - 3–7s: Show an illustrative approved-work capture or blank planning cards. - 7–11s: Arrange the material into a clear plan and show the approval step. - 11–15s: End on LatticeSocial and the next action from the caption. Reference-video production direction: carry over the chosen reference’s shot cadence, framing, transition mechanism and energy. Replace its product, people, logo, text, client work and audio with original authorised material. Keep hands/objects physically consistent and avoid invented UI, results or testimonials. In a reference-capable Kling/Seedance workflow, generate the scene motion against the reference and supplied original still. Add exact logo/typography and any captions in an editor afterwards. Make a 9:16 version, keep text away from app overlays, inspect every frame, and preview in the actual target account. No model feature or generated result is claimed as tested here. ## Day 3: A month of posts starts with real work STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Help owners recognise usable material in everyday service delivery. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 5: Answer the question you hear every week STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Turn a genuine service enquiry into clear educational content. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 8: Five photos that explain your service VIDEO BRIEF — final clip to create Creative purpose: Give owners a realistic capture checklist with permissions. References: [AMI — Horizn showcase](https://www.amistudio.de/work/horizn), [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Creator-page description only; playback could not be verified. Adapt product staging and stop-motion object changes. Use an original unbranded product and new camera setup. Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Suggested new 15-second edit (proposed timings, not measured reference timestamps): - 0–3s: Give the service some context. Set the brand/context with one clear visual. - 3–7s: Show an illustrative approved-work capture or blank planning cards. - 7–11s: Arrange the material into a clear plan and show the approval step. - 11–15s: End on LatticeSocial and the next action from the caption. Reference-video production direction: carry over the chosen reference’s shot cadence, framing, transition mechanism and energy. Replace its product, people, logo, text, client work and audio with original authorised material. Keep hands/objects physically consistent and avoid invented UI, results or testimonials. In a reference-capable Kling/Seedance workflow, generate the scene motion against the reference and supplied original still. Add exact logo/typography and any captions in an editor afterwards. Make a 9:16 version, keep text away from app overlays, inspect every frame, and preview in the actual target account. No model feature or generated result is claimed as tested here. ## Day 10: Make space for a regular approval window STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Explain approval as a predictable owner responsibility. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 12: Help new visitors understand the next step STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Show an illustrative service profile checklist without inventing a real business. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 15: One service, a useful week of content STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Demonstrate a coherent organic content sequence for service businesses. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 17: Show the work behind the finished result VIDEO BRIEF — final clip to create Creative purpose: Encourage trustworthy process content without borrowed portfolio claims. References: [Workroom — Postina](https://workroom.it/Zanellato-Postina), [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Cut-out product motion and bold scene changes; reference short public intro loops for timing, with a new product and no original brand marks. Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Suggested new 15-second edit (proposed timings, not measured reference timestamps): - 0–3s: The preparation can be useful content too. Set the brand/context with one clear visual. - 3–7s: Show an illustrative approved-work capture or blank planning cards. - 7–11s: Arrange the material into a clear plan and show the approval step. - 11–15s: End on LatticeSocial and the next action from the caption. Reference-video production direction: carry over the chosen reference’s shot cadence, framing, transition mechanism and energy. Replace its product, people, logo, text, client work and audio with original authorised material. Keep hands/objects physically consistent and avoid invented UI, results or testimonials. In a reference-capable Kling/Seedance workflow, generate the scene motion against the reference and supplied original still. Add exact logo/typography and any captions in an editor afterwards. Make a 9:16 version, keep text away from app overlays, inspect every frame, and preview in the actual target account. No model feature or generated result is claimed as tested here. ## Day 19: Give the practical details a quick check STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Make service-business profile maintenance concrete. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 22: Three questions for a useful monthly review STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Review organic social in context rather than promising leads or follower growth. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 24: You keep control of what gets published STATIC / CAROUSEL — prepared PNG/SVG/PDF Creative purpose: Clarify the owner/agency responsibility split for managed organic social. References: [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Image adaptation direction: preserve the reference’s clear headline/photo hierarchy, full-colour ground and short labels; rebuild it with cream/teal/coral, the original LatticeSocial mark and service-owner workflow examples. The prepared file is an original adaptation. For alternate photo-led artwork, generate an original illustrative scene using the provided scene master as a reference; keep the product or hands coherent, no logos/text/recognisable staff, then place the exact text and SVG brand assets in the editable layout. ## Day 27: Bring the work, discuss the month VIDEO BRIEF — final clip to create Creative purpose: Invite a qualified service-business enquiry with a practical input request. References: [Never. Always. — launch and motion-process reference](https://www.matthewroberts.co/work/never-always-launch-reel), [OnPoint Studio — agency carousel](https://dribbble.com/shots/26450281-Digital-Agency-Social-Media-Instagram-Carousel). Creator describes kinetic type and a fast-cut montage; inspected process clips show modular layered motion. The launch itself has not been verified frame by frame. Use our marks/copy and original scene material; no source logo or project work. Large flush-left headline, alternating full-colour grounds, oversized brand shape and short pill labels. Keep our existing colours/logo and original copy; omit the reference’s testimonials and performance claims. Suggested new 15-second edit (proposed timings, not measured reference timestamps): - 0–3s: What should people understand about your business? Set the brand/context with one clear visual. - 3–7s: Show an illustrative approved-work capture or blank planning cards. - 7–11s: Arrange the material into a clear plan and show the approval step. - 11–15s: End on LatticeSocial and the next action from the caption. Reference-video production direction: carry over the chosen reference’s shot cadence, framing, transition mechanism and energy. Replace its product, people, logo, text, client work and audio with original authorised material. Keep hands/objects physically consistent and avoid invented UI, results or testimonials. In a reference-capable Kling/Seedance workflow, generate the scene motion against the reference and supplied original still. Add exact logo/typography and any captions in an editor afterwards. Make a 9:16 version, keep text away from app overlays, inspect every frame, and preview in the actual target account. No model feature or generated result is claimed as tested here.