Brand library / Businesses
← Firefly brand library

Firefly · Identity foundation

A little light.
A clear identity.

Logo and mark proposal, built around the belly-light colours.

Version 2 · For Randy’s review

Download logo kitUsage guide
Firefly: original firefly mark with a luminous abdomen beside its wordmark

Logo, mark and wordmark

Choose the format for the space, then the version for its background.

Profile pictures

Square and circle framing. The mark keeps the same scale and proportions.

Firefly square avatar on light background
square · light
SVG · PNG
Firefly square avatar on dark background
square · dark
SVG · PNG
Firefly circle avatar on light background
circle · light
SVG · PNG
Firefly circle avatar on dark background
circle · dark
SVG · PNG

At the size you’ll use it

Native pixels, without enlarging the artwork. The full mark starts at 24px; the 16px icon uses its own dark tile.

Firefly favicon at 16 pixels
16px
Firefly mark at 24 pixels
24px
Firefly mark at 32 pixels
32px
Firefly mark at 48 pixels
48px
Icons: 16px PNG · 32px PNG · 48px PNG · 64px PNG · 180px PNG · 192px PNG · 512px PNG · SVG
ink#202219
paper#f9f9f8
amber#f1c75b
yellow#f5e97b
lime#cbee79

Use it consistently

Keep the silhouette and proportions. Give it room. Use dark artwork on light backgrounds and white artwork on dark backgrounds; one-ink versions are included.

Firefly is the main brand. “Firefly by bwebo” belongs in discreet footer attribution.

The previous identity and campaign kit are retained in the earlier library. This proposal does not replace the website logo or regenerate campaigns.