# Firefly · production briefs All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. ## P01 · Day 1 · image · What Firefly does Reference: [R8: Elementor via Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **Websites and marketing, taken care of.** - Single 4:5 cover: Firefly wordmark top-left; thin browser frame in centre; headline inside; small badge “Worldwide”; footer “Website • Search • Ads • Content • Email”. Caption: A website, search visibility and campaigns should point people towards the same offer. Firefly brings the useful parts together: websites, SEO, paid ads, content and email. Start with one project or a coordinated plan. Message us with what your business needs. Assets: Current logo v2 and outlined browser frame. No photos required. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P02 · Day 3 · video · Show the website Reference: [R1: SmartSites](https://www.linkedin.com/posts/smartsites_smartsites-websitelaunch-professionalwebdesign-activity-7438305756338155520-WdGO) Opening: **A closer look at Storefront.** - 0–2s: tilted browser enters a charcoal scene. Overlay “Storefront / Founder demo”. - 2–7s: controlled scroll from product-led hero to product browsing. VO: “Here is one of our founder’s interface demos.” - 7–12s: cut to mobile crop, highlight navigation and a product detail. VO: “See the products, explore the details and find the next step.” - 12–16s: browser settles. VO: “Need a website for your business? Talk to Firefly.” Caption: A closer look at Storefront: a founder-built ecommerce interface demo. This shows interface work, not a client launch or sales result. For your project, we scope the pages, content, integrations and launch checks around what you sell. Message us about your website. Assets: Record demos.randysee.com/storefront after checking actual interactions. Existing /work/storefront.jpg can be a temporary still; do not invent live checkout behaviour. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P03 · Day 5 · carousel · Make the next step clear Reference: [R13: Acceler8 Labs](https://www.acceler8labs.com/wp-content/uploads/2024/11/A8-Carousel-Agency-Checklist.pdf); [R7: Wix via Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **Can a visitor tell what to do next?** - Use R13 cover/body/closing layouts and repeated numbered footer/arrow. R7 supplies browser callouts within the body. 1: Oversized cover: “Can a visitor tell what to do next?” - 2: Same browser crop; circle the main action. Text “Name the next step.” - 3: Crop the supporting offer copy. Text “Explain what happens after the click.” - 4: Mobile version; mark form/button. Text “Check it on a phone.” - 5: “Need help with the page and the journey? Message Firefly.” Caption: Open your homepage on your phone. What do you offer, who is it for, and what should someone do next? Those answers should be easy to find. We can help with the page structure, copy and build together. Message Firefly about your website. Assets: Storefront demo captures; annotate real visible elements. All examples labelled founder demo. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P04 · Day 7 · video · Ad and landing page alignment Reference: [R2: Disruptive Advertising](https://www.linkedin.com/posts/disruptive-advertising_marketingfunnel-conversionoptimization-activity-7377007929507373057-GUYw) Opening: **Does your landing page match your ad?** - 0–3s: tight presenter crop on charcoal; large white hook card. VO: “Does your landing page match your ad?” - 3–8s: split-screen illustrative ad and page with matching offer words. VO: “Someone clicks for a specific offer. The page needs to continue that conversation.” - 8–15s: highlight headline, terms, contact action in sequence. VO: “Keep the offer clear, explain the important details and make the next step easy to find.” - 15–21s: return to presenter. VO: “Firefly can scope the ads, creative and landing page together. Message us about your campaign.” Caption: The ad and the landing page are one customer journey. Check that the offer, important terms and next action line up. Firefly can plan the campaign and supporting page together. Media spend and service fees are quoted separately. Assets: Real founder recording required to preserve the reference format. Hold this post until recorded. Build illustrative ad/page with no fabricated analytics. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P05 · Day 8 · image · Website detail Reference: [R7: Wix via Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **Make your offer easy to understand.** - Single 4:5 Wix composition: large two-line headline, lower-half Storefront browser, three thin callout circles “Offer”, “Details”, “Next step”. Small “Founder demo” label. Caption: Design choices need a job. The headline explains the offer. The page gives the details. The contact or purchase route shows the next step. Need those parts to work together on your website? Message Firefly. Assets: Same verified founder demo as P02; exact readable overlays added in editor. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P06 · Day 10 · video · A coordinated package Reference: [R3: OOm](https://www.linkedin.com/posts/oom-sg_worldcup2026-marketingstrategy-digitalmarketing-activity-7471516742335516672-kuJD) Opening: **Which position does your marketing need covered?** - 0–3s: seated presenter; warm-yellow hook strip at top. VO: “Which position does your marketing need covered?” - 3–9s: simple football-position icons appear one at a time. VO: “The website explains your offer. Search helps people find it.” - 9–18s: add ad, article and email icons. VO: “Ads carry the offer. Content answers questions. Email follows up with people who have agreed to hear from you.” - 18–25s: icons connect to one plan card. VO: “You may not need every channel. Firefly helps scope the parts around your business.” Caption: Different marketing channels do different jobs. Start with your offer and the journey customers need to take, then choose the useful work: website, search, ads, content or email. You can bring several parts into one Firefly proposal. Assets: Original icons; no football footage needed. Real seated founder recording required. Hold this post until recorded. Keep the analogy evergreen, not World Cup news. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P07 · Day 12 · carousel · What is included Reference: [R13: Acceler8 Labs](https://www.acceler8labs.com/wp-content/uploads/2024/11/A8-Carousel-Agency-Checklist.pdf) Opening: **Choose the work around your business.** - Use R13 oversized cover, numbered detail pages, repeated bottom footer/arrow and closing action. 1: Cover “Choose the work around your business.” - 2: “Website” / structure, responsive build, agreed integrations, launch checks. - 3: “Search & content” / priority pages, technical improvements, useful content, progress reporting. - 4: “Paid campaigns” / channel plan, creative, landing page, tracking checks; media spend separate. - 5: “Email” / agreed campaigns or flows, copy/design, setup checks, reporting. - 6: “Start with the priority.” / Send business, current website and what needs to improve. Caption: You do not need to buy every service. Tell us what you sell, what you already have and what needs to improve. We will scope the work, review points and costs in a proposal. Ad spend, platform charges and ongoing support are stated separately. Assets: Typography-only carousel based on P01 system; no invented package prices or delivery times. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P08 · Day 14 · video · Website launch checks Reference: [R2: Disruptive Advertising](https://www.linkedin.com/posts/disruptive-advertising_marketingfunnel-conversionoptimization-activity-7377007929507373057-GUYw) Opening: **Before your website goes live, try this.** - 0–3s: close-crop presenter and white hook card. VO: “Before your website goes live, try this.” - 3–8s: real phone recording of demo. VO: “Open it on your phone. Can you read the offer and use the main navigation?” - 8–14s: illustrative contact flow. VO: “Try the contact route and check where it goes. Review the confirmation and notification too.” - 14–20s: three checked labels. VO: “Then check the important links and page details. Firefly includes agreed launch checks in the website scope.” Caption: A launch check should follow the customer journey: phone layout, navigation, important links and the contact route. Our website proposal sets out the checks and handover for your project. Need help with a build or refresh? Message Firefly. Assets: Own demo phone recording. Only show a successful form submission if the actual destination/notification is verified; otherwise use a labelled illustrative flow. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P09 · Day 15 · image · Show email work Reference: [R6: Flowium](https://www.linkedin.com/posts/flowium_flowium-emailmarketing-dtc-activity-7455985875777122304-BWMw) Opening: **One offer. A connected email sequence.** - Three equal-width email mockups, cropped at top/bottom as in Flowium. Original fictional desk-accessory shop: welcome, product information, follow-up. Small “Illustrative email concepts” label; Firefly sign-off outside the mockups. Caption: A welcome, a useful product explanation and a follow-up can each have a different job. These are illustrative email concepts showing how copy and design can stay consistent across a sequence. Firefly can scope email campaigns or flows alongside your website and content. Assets: Create original fictional desk-accessory brand and original unbranded notebook photography. This is not a client project or a functioning automation. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P10 · Day 17 · video · Email design assembly Reference: [R5: Flowium](https://www.linkedin.com/posts/flowium_flowium-emaildesign-emailmarketing-activity-7305564679798456321-BQ1z) Opening: **From message to email layout.** - 0–2s: empty tall email canvas centred on charcoal. Overlay “Illustrative email concept”. - 2–6s: add original product photo and headline. VO: “Start with the message.” - 6–11s: short product details and one CTA appear. VO: “Give the reader useful detail and one clear action.” - 11–20s: mobile preview and final scroll. VO: “Check the layout and destination. Firefly can help with the copy, design and agreed setup.” Caption: From message to layout: an illustrative email build. The subject, body and next action need to make sense together. We can help with email copy, design and agreed setup, with quantities and review points in the proposal. Assets: Use P09 original email concept. Animate real design layers in an editor; use generation only for the original product scene, not legible UI. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P11 · Day 19 · carousel · Useful search content Reference: [R13: Acceler8 Labs](https://www.acceler8labs.com/wp-content/uploads/2024/11/A8-Carousel-Agency-Checklist.pdf); [R7: Wix via Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **Answer the questions before the enquiry.** - Use R13 oversized cover, numbered checklist/detail pages and closing action; R7 supplies browser callouts within slide 5. 1: Cover: “Answer the questions before the enquiry.” - 2: Large query card “Is this for a business like mine?” / Explain audience and use cases. - 3: Query card “What is included?” / Show deliverables and scope. - 4: Query card “What happens next?” / Explain review, launch and support. - 5: Browser with annotated service page / “Search work and useful content belong together.” - 6: “Have pages that need work? Message Firefly.” Caption: Useful service pages answer real buying questions: who the work is for, what is included and what happens next. Firefly scopes search improvements and content together, including AI-search visibility reviews where relevant. Rankings and AI citations depend on the platforms; we report what is observed. Assets: Original query cards and illustrative service-page design. No invented Google rank, AI citation screenshot or traffic chart. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P12 · Day 21 · video · One question, one answer Reference: [R9: Oyster / Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **Do I need every marketing channel?** - 0–3s: dark type in hand-drawn burst on yellow textured ground. VO: “Do I need every marketing channel?” - 3–8s: irregular paper panel slides in. Text “Start with the priority.” VO: “Start with what needs to improve and where your customers are looking.” - 8–14s: three original panels: “Website”, “Visibility”, “Campaign”. VO: “That might mean a clearer website, useful search content, or a campaign with a matching landing page.” - 14–19s: simple Firefly close. VO: “Tell us where you are now. We will scope the useful work.” Caption: You can start with one priority. Share your business, current website and what you want to improve. Firefly can scope a single project or bring the useful services together. Assets: Original paper textures/shapes. Preserve R9 visual sequence closely; exact type and logo composited after generation. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P13 · Day 22 · image · Scope without surprises Reference: [R8: Elementor via Superside](https://www.superside.com/blog/instagram-ads-examples) Opening: **What sits outside the project fee?** - Same fine browser frame and overlap badge as R8; badge “Check the scope”. Headline “What sits outside the project fee?” Footer row “Ad spend / Platform fees / Ongoing support”. Caption: Ad spend, platform charges and ongoing support can sit outside the initial project fee. Your Firefly proposal explains what is included and what is quoted separately. Share what you need and we will discuss the scope. Assets: Typographic composition. No fake price, scarcity or countdown. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P14 · Day 24 · video · Content production package Reference: [R4: LYFE Marketing](https://admanage.ai/ad/9385850) Opening: **Need useful content, with the writing and design handled?** - 0–3s: founder full frame; short yellow subtitles. VO: “Need useful content, with the writing and design handled?” - 3–9s: presenter inset below a large original content board. VO: “We scope the topics and formats around your offer and customer questions.” - 9–15s: show one illustrative brief, article opening and supporting visual. VO: “Then the copy and supporting creative go through the agreed review.” - 15–22s: founder full frame. VO: “Firefly can help with pages, articles and campaign content. Message us with what you need.” Caption: Useful content takes more than a topic list. Firefly can help plan and produce service pages, articles and campaign copy, with supporting creative where included. Formats, quantities, revisions and publishing responsibility are agreed in the proposal. Assets: Original content board labelled “Example workflow”. No fabricated pipeline, client list or results spreadsheet. Organic social management is separately scoped; do not merge the other agent’s brand offer here. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P15 · Day 26 · carousel · How a project works Reference: [R13: Acceler8 Labs](https://www.acceler8labs.com/wp-content/uploads/2024/11/A8-Carousel-Agency-Checklist.pdf) Opening: **From your brief to a scoped project.** - Use R13 oversized cover, numbered body pages, repeated footer/arrow and final action. 1: Cover / “From your brief to a scoped project.” - 2: “Tell us what you need.” / Business, audience, existing website, priority. - 3: “Review the proposal.” / Deliverables, costs, review points and responsibilities. - 4: “See it take shape.” / Review the design, content or campaign at agreed checkpoints. - 5: “Launch with a plan.” / Checks, handover or agreed ongoing support. - 6: “Ready to discuss it?” / Message Firefly with your business and priority. Caption: You do not need a technical brief. Start with your business, your audience and what needs to improve. We turn that into a proposal with deliverables, costs and review points, then develop the work through the agreed checkpoints. Clients worldwide are welcome. Assets: Typography-only; actual approved process from current Firefly site data. Reference-generation brief: Use the linked still as the composition reference: retain headline/browser/annotation positions or three-column email crop. Replace subject, branding and all wording with the P-ID brief. Generate original photographs/backgrounds without text; composite exact copy and logo afterwards. Never render competitor faces as Firefly staff or third-party products as our clients. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced. ## P16 · Day 29 · video · Direct offer recap Reference: [R10: Superside](https://runneth.com/library/superside) Opening: **What should your next website or campaign do?** - 0–4s: founder walking, medium crop, oversized white text. VO: “What should your next website or campaign do?” - 4–11s: cut to founder seated, same framing. VO: “Tell us what you sell, who you want to reach and what needs to improve.” - 11–18s: own demo and illustrative project cards fill frame. VO: “Firefly can scope the website, search, ads, content or email work you need.” - 18–24s: founder returns; quiet sign-off. VO: “Message us to discuss your project. We work with businesses worldwide.” Caption: Planning a website, a refresh or a marketing campaign? Send Firefly your business, current website if you have one, and the priority. We will discuss the useful next step and scope the work. Worldwide enquiries welcome. Assets: Real founder in two locations required; hold this post until recorded rather than silently changing the reference format. No synthetic “employee”, fake office or unapproved team claim. Reference-generation brief: All scene timings are proposed Firefly edits, not measured source cut maps. Record a scratch narration and adjust each shot before rendering. For Kling/Seedance or another reference-video tool: use the linked reference with the matching R-ID, preserve camera/framing/transition mechanism, then use the P-ID’s exact scene sequence with our own subject/assets. Generate separate short scene plates when needed. Add exact UI, captions and logo in an editor. Model-specific reference support, limits and costs have not been tested. No generation job is authorised by this plan. Apply the exact scene/layout instructions above. Status: Scripted; original media not produced.